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Ascendant Introduces Socialise the Enterprise
September 02, 2011
Ascendant Introduces Socialise the Enterprise
Acceleration assets designed to develop internal social business environments
Sept 2, 2011 – Austin, TX - The term Social has become almost as commonplace as the term Internet a decade ago. Riding a consumer wave, Social Business has become not just the new thing, but a performance game changer. Simply defined as the application and usage of social technologies to drive business results, companies across the globe are scrambling for contextual understanding of this space and how its application to business operations can deliver financial results. Companies are competing to understand this rapid advancement, and are spending millions of pounds per year to do so.
Ascendant recognises Social as a differentiating opportunity to impact Business results through the following categories or “channels”:
- • Social marketing and listening: leveraging Facebook, blogs, and forums to reach and listen to consumers, employees and business partners.
- • Social commerce: utilising product ratings, reviews and user generated content to drive purchasing behaviors.
- • Social operations: utilising social technologies and user generated content to drive down the cost of traditional operations, marketing and sales.
- • Business to employee (B2E) social: leveraging social tools, such as; blogs, forums, content ratings and reviews, and ultimately knowledge management and collaboration concepts to improve not only employee productivity but also attraction, retention and job satisfaction.
With the rapid change and evolution in this space, Ascendant is excited to announce the release of Socialise the Enterprise. Targeted to help companies realise the benefits in the B2E Social category mentioned above, Socialise the Enterprise is made up of a compelling suite of acceleration assets to help organisations tackle internal social business.
One asset is the Social Business Collaboration Index (SBCI)™. The index measures social adoption and its impact on enhancing more common initiatives like Collaboration and Knowledge Management. The SBCI™ has been created to help companies understand their level of maturity with organisational collaboration, the measurement of social in the enterprise and their social collaboration readiness.
The services that accompany the SBCI™ provide a diagnostic analysis to evaluate the metrics most crucial to the enterprise, as well as the keys to driving end-user adoption. What results is an industry-specific equation:
A unique corporate culture & predisposition made collaborative and social
+ key metrics specific to the enterprise identified
+ proper measurements built into the kit that help drive input (the operating metrics)
+ an appropriate user adoption strategy
+ the right software
= a collaborative and social enterprise with the desired maximum output, reflected in the financial metrics.
In a brief statement, Michael Chandler, VP of Digital Business Services at Ascendant said, “Overall, what we have created is a set of assets and services that can be used to easily analyse, diagnose and provide a social collaboration solution for most any business. We provide the right software combined with all the creative advantages one can only get through this type of collaborative enterprise.”
In order to help continue the speed to market factor, Ascendant is also announcing the release of a second social business platform accelerator known as the Business Outcomes Workspace - BOW™. A truly innovative and scalable pattern built on top of and in coordination with IBM technology platform, this accelerator enables companies to drive the adoption of the very best of social business features throughout their workforce.
“Ascendant has a track record for helping make robust IBM technology more readily consumable and BOW is another example of the innovation Ascendant and IBM are jointly bringing to the marketplace” said Sandy Carter, IBM Vice President Social Business Evangelism and Sales.
With operational metrics targeted at the following key performance indicators (KPIs):
- • Employee Satisfaction and Retention
- • Knowledge Sharing and Intellectual Property Management
- • Reduction in Training and Improved Time to Productivity
- • HR Self-Service
- • Decreased Employee Time on Task
BOW™ can bring unprecedented innovation and advancement in the marketplace, and places user experience, adoption and collaboration at the forefront. Checkout the demo located at: http://creative.atech.com/global_corp/Global_Corp_Collaboration_Demo/ or creative.atech.com/BOW
Ascendant Contact:
Elizabeth Albert, Marketing Director
Email: .(JavaScript must be enabled to view this email address)
Phone: +1 303 807 5057
http://www.atech.com
